Justin
Smith

Product Design Leader

View My Work Get in Touch

Product Design Leader with nearly two decades crafting user-centered experiences across entertainment, sports, and gaming. I blend design craft with deep domain expertise. I sit at the intersection of fun and functional.

Product Strategy Experience Design Team Leadership
~20
Years of experience
1
Emmy award winner
1
Awarded patent
10+
Direct reports led
🏆
Emmy Award
Honored for outstanding digital experience design.
📋
Patent Holder
Awarded for the design of a recommendation engine algorithm
🎓
Georgia Tech
MS in HCI & BS in Computational Media

About me

Design leader at the
intersection of fun and functional.

I'm an Emmy-award winning Product Design leader. I build digital experiences where high-stakes data meets high-engagement delight. With 20 years of experience spanning the unique characters of Cartoon Network to the high-velocity world of PrizePicks. I specialize in translating complex business logic into effortless user experiences.

I combine systems-thinking with a track record of scaling award-winning products for millions of users. I'm currently looking for my next challenge.

Senior Manager, Product Design
PrizePicks · 2020–Present
Senior Manager, Product Design
FanDuel · 2021-2025
Staff Product Designer
Home Depot · 2020-2021
Senior Product Designer → Design Manager
Cartoon Network / Turner / WarnerMedia · 2011–2020
MS, Human-Computer Interaction + BS, Computational Media
Georgia Institute of Technology

Selected work

Case studies.

A look at the problems I've led, the teams I've built, and the outcomes that followed.

Fantasy Sports Prediction Markets Design Leadership

PrizePicks · 2020–Present

Scaling design at a hyper-growth fantasy sports platform

Built and led a product design team through rapid growth, shaping the user experience of one of the fastest-growing daily fantasy and prediction markets platforms in the country — balancing user trust, regulatory complexity, and competitive engagement mechanics.

Manage a team of 5 designers across multiple concurrent product lines
Own end-to-end UX for rewards, social, accounts, payments, and onboarding flows
Drive design process standardization and cross-team alignment with Engineering and Product
View full case study
Product Design Kids & Families UX Research

Cartoon Network · 2011–2020

Reimagining digital entertainment for the next generation of fans

Led end-to-end design for flagship digital experiences serving millions of kids and families globally — from web and mobile apps to interactive streaming features — earning Emmy and Peabody recognition along the way.

Led design across the full CN digital portfolio, including web, mobile, and TV-based apps
Contributed to Emmy Award-winning and Design Patent-holding projects
Grew from individual contributor to managing a team of designers
View full case study
Sportsbook Live Betting Design Leadership

FanDuel · 2021–2025

Shipping trusted UX in regulated sports gaming at scale

Led product design for high-stakes flows across retail, live betting, and generosity focused efforts — partnering with Product, Engineering, and compliance to make complex rules feel clear and fast when it matters most.

Owned UX strategy for key sportsbook and retail product surfaces
Mentored designers and matured patterns across web and native apps
Balanced innovative experiences with regulatory and operational constraints
View full case study

Experience

Where I've been,
what I've built.

A career defined by high-profile products, award-winning experiences, high-performing teams, and relentless focus on the user.

2025 — Present
Senior Manager, Product Design
PrizePicks · Atlanta, GA
Leading a team of 5 product designers on one of the fastest-growing sports entertainment platforms in the US. Responsible for end-to-end UX strategy, design team operations, cross-functional collaboration with Product and Engineering, and elevating design's role as a strategic business partner.
2021 — 2025
Senior Manager, Product Design
FanDuel · Atlanta, GA
Leading a team of 10 product designers on America's #1 sportsbook. Responsible for end-to-end UX strategy, design team operations, cross-functional collaboration with Product and Engineering, and elevating design's role as a strategic business partner.
2011 — 2020
Senior Product Designer → Design Manager
Cartoon Network / Turner / WarnerMedia · Atlanta, GA
Spent 9 years helping define digital entertainment for kids and families globally. Progressed from IC to people manager, leading design across web, mobile, and streaming products. Contributed to Emmy Award-winning and Design Patent-holding work. Drove design alignment across multiple, distributed teams and companies.
Prior roles
Product & UX Designer
Various agencies & digital studios · Atlanta, GA
Built a foundation in information architecture, interaction design, and digital media across agency and in-house environments — developing the full-stack design sensibility that underpins everything I do today.
Core Skills
Product Strategy
UX / Interaction Design
AI-Enhanced Processes
Design Systems
User Research
Team Leadership
Figma / Prototyping
Data-Informed Design
MS, Human-Computer Interaction
Georgia Institute of Technology
BS, Computational Media
Georgia Institute of Technology
Request My Resume

Let's connect

Open to the right
opportunity.

I'm actively exploring Director of Product Design and Staff/Principal Product Designer opportunities in meaningful companies with a strong mission. If you're building something ambitious and need a design leader who gets it — let's talk.

Email xenoabe@gmail.com
LinkedIn linkedin.com/in/xenoabe
Location Atlanta, GA · Open to remote