The Mix, although no longer formally called that, was a feature we pioneered with our redesign of the Cartoon Network app in 2014. It is a playlist that serves up the best content from shows that a user likes with a few suggestions sprinkled throughout. It is driven by an algorithm that I crafted in order to determine what content is “best” and in what order all of that content is served to the user. It is then presented as an easily navigable playlist to the user where they can jump to any video within that playlist that they desire. It has been an enormous success for our app. It has increased consumption, expanded ad capacity, and set us apart from other video apps for kids
The CN App for Connected Devices (Apple TV, Roku, etc.) is our most successful edition of the app in terms of time spent per user. We worked with third party vendors directing the design and UX in order to translate our mobile experience to a remote-based interface. Users spend almost 1.5 hours per visit.
We are currently analyzing where behaviors differ from our mobile app. We will then refactor and design even more specifically for this platform in order to optimize the experience for these users.
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